Privacy Policy
Last Updated: December 12, 2025
1. Introduction
Styleum ("we," "our," or "us") is operated by Sameer Studios LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fashion and outfit recommendation service at styleum.app (the "Service").
By using Styleum, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.
2. Information We Collect
Account Information
- Email address
- Username
- Password (stored securely as a hash)
- Profile photo (optional)
- Authentication data from Google OAuth (if you sign in with Google)
Wardrobe and Style Data
- Photos of clothing items you upload
- Item metadata (category, color, brand, size, etc.)
- Style preferences and aesthetic choices
- Body type and sizing information (optional)
- Outfit history and favorites
Usage Data
- Features you use and actions you take
- Outfit ratings and feedback
- Time spent on the Service
- Device type, browser, and operating system
- IP address and general location (city/region level)
3. How We Use Your Information
We use your information to:
- Provide personalized outfit recommendations using AI
- Analyze your wardrobe items to understand colors, styles, and categories
- Generate outfit visualizations
- Track your style preferences and improve recommendations over time
- Enable social features (public profiles, outfit sharing, follows)
- Process subscription payments (for Pro users)
- Send service-related communications (account verification, updates)
- Improve our AI models and Service quality (using aggregated, anonymized data)
- Prevent fraud and ensure security
4. AI and Third-Party Services
Styleum uses artificial intelligence to analyze your wardrobe and generate outfit recommendations. Your data may be processed by the following third-party services:
AI Processing
- OpenRouter/Anthropic Claude - For analyzing clothing images and generating outfit recommendations
- Replicate - For generating outfit visualization images
When you upload images or request outfit suggestions, your wardrobe data is sent to these AI services for processing. These services process data according to their respective privacy policies.
Infrastructure & Services
- Supabase - Database, authentication, and image storage
- Vercel - Application hosting and deployment
- Google OAuth - Social authentication (optional)
- Stripe - Payment processing for Pro subscriptions
- Sentry - Error tracking and monitoring
5. Image Storage and Retention
- Wardrobe images are stored securely in Supabase Storage
- Images are retained for as long as your account is active
- When you delete an item, the image is permanently removed from our servers
- When you delete your account, all images and data are permanently deleted
- We do not sell your images or use them for purposes other than providing the Service
- Images sent to AI services for analysis are processed in real-time and not stored by those services beyond the immediate request
6. Data Sharing
We do not sell your personal information. We may share your data in these limited circumstances:
- With your consent - When you make your profile or outfits public
- Service providers - Third parties that help us operate the Service (as listed above)
- Legal requirements - If required by law or to protect our rights
- Business transfers - In connection with a merger, acquisition, or sale of assets
7. Your Rights
You have the right to:
- Access - Request a copy of your personal data
- Correction - Update or correct inaccurate information
- Deletion - Delete your account and all associated data
- Export - Request your data in a portable format
- Opt-out - Unsubscribe from marketing communications
- Restrict processing - Limit how we use your data in certain circumstances
To exercise these rights, please contact us at hello@styleum.app.
9. Children's Privacy
Styleum is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we discover that we have collected personal information from a child under 13, we will promptly delete that information.
10. California & GDPR Rights
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it's used
- Request deletion of your personal information
- Opt-out of the sale of personal information (we do not sell your data)
- Non-discrimination for exercising your privacy rights
European Users (GDPR)
If you are in the European Economic Area, you have additional rights:
- Right to access, rectify, and erase your data
- Right to data portability
- Right to restrict or object to processing
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
11. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure password hashing
- Row-level security policies in our database
- Regular security audits and updates
- Limited access to personal data on a need-to-know basis
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: